Just as important as creating the actions that spur the results for your online presence is the ability to track your results through different metrics of data compile about your site’s interactions with visitors. There are a couple of options that will assist you in tracking your content, for this discussion I am going to focus on two I use most often in tandem: Google Anayltics and Statpress Reloaded, both are plug ins for the WordPress CMS (Content Management System).
Google Analytics
Contrary to popular belief, it does provide real time data for the current day, covering all available metrics. Integration is really rather simple, the key is that you are aware of your UA code, beyond that, as long as you have access to your google account (which is tied to your GMail account) then you have all the information you need to gather a wide range of data for you online marketing.
Likewise, if you are using WordPress blog or CMS, you might want to also load the Analytics360 degrees. It just makes your GoogleAnalytics data available in your WordPress Control Panel, which is where you will spend most of your time managing your site. To learn more about the Google Analytics Interface and the informative reports it offers, click here.
Statpress Reloaded
Really nice add-on for WordPress, my favorite part is really simple but effective, the widget that shows in your sidebar, the total number of visits for the day. Bigger the number, the better your site is doing and I use it as a motivator. I have a few minutes to work on the site, I check the number and then see what I can do to improve your experience and bump up the number.
Also offers very helpful keywords information as it tells you the searches that were typed into search engines and they ended up clicking your site’s link and visiting your business on the web. That is very helpful and not the easiest to find, although Google Analytics does offer it as well, the statpress data is available in the WordPress Control Panel (WP-CP) so its just easier to get to but I recommend checking both.
