Ready, Fire, Aim

201-Brian-Gardner-Brian-Clark-Sonia-Simone-Tony-Clark-Sean-Jackson-Copyblogger-Party-SXSWi-2012
Copyblogger Media at SXSW

I Got (I’m sure someone somewhere will swear I swiped it, but I’m sticking with got or borrowed) the idea from Copyblogger Media

This post is my echo to Copyblogger’s Entreproducer series, “Agile Content Marketing.

I am following my own advice and publishing this puppy Friday, April 27th at Noon ET. Period. (I was late on this, by just about 10 hours but its live now, so I’ve got that going for me.).

In the end, I’m sure we’ll all agree it was magical.

So, Why Am I (Finally) Writing Content?

By now, I’m sure all Copyblogger Community Members have absorbed that content marketing is core to success, however, in this instance I was spurred to speak. Today, I tuned in for my Copyblogger Crack err, daily dose, ohhh, to find, shock of all horrors, Copyblogger preaching to my choir. (Where Copyblogger’s the preacher and I’m the choir)

Instantly, I knew I was going to have to put this content out there for the world to see. Is it just me, or did stuff just get REAL up in this piece? What if Brian Gardner shares this article? He’d never say anything good about it though. Right?

If HE did, all of CM-Mafia would see it and start shooting people to my lonely, widdle website and put WebSynthesis‘ ability to handle traffic spikes to a REAL world test.

I’m cool. No worries, it’s only my future on the line. It’s normal to realize tightness in my chest as I fall to the floor…

Right?


It’s Iterative

I’ve watched the process work like clock work on me over the entire line of Copyblogger Media products.

From their Customer’s perspective: Solve a pertinent problem and follow it up with continual solution improvement across regular updates/refreshes.

Great examples:

All update their product over time, taking into account user suggestions and requests with best practices gleaned from the customer support desk. (Bold, capitalized A, means Affiliate Link, which means: you click, you buy, they pay me for introducing ya’ll).

A StudioPress hooked me with a strong headline, closed me with a common-sense call-to-action and years later I continue to use and affiliate with all their products.

I recently joined the introductory mailing list for the new Blueglass and Copyblogger Media Joint Venture, where they tell you nothing but allow you to subscribe for updates to your email once they are ready to tell you something. Just tell me where to stand. Good customer.

Additionally, I am a long-time lover of Genesis WordPress Framework and accompanied (40+) Child Themes, I use ScribeSEO everywhere (to say, every website I input any content), I install the Premise Landing Page Plugin for WordPress on all sites and Copyblogger Media’s WebSynthesis servers host all my websites.

Jason Hobbs, LLC 3.0

Third iteration redefines small business/non-profit organization user experience.

Digest that. Redefined. Safe to call this my biggest step yet. My goal is to simplify the online experience for small business owners and non-profit organizations. All of us have unique problems that require specific solutions, not to mention goals and objectives.

Perfect Timing

I’ve enlisted Bruce Tang Design and Copywriter Denise to help bring my vision to life in creating Jason Hobbs, LLC 3.0, by redesigning the LLC website and product offering.

My goal?

Show fellow small business owners and non-profit directors how to accomplish the same for their organizational goals.

Things Done Changed

Thanks to the awesome folks at FreshDesk, Jason is poised to take customer support and turn it on its head (Jason finds that Jason likes talking about Jason like this).  The plan is for you to get answers to the questions you care about most as a small business owner or non-profit marketing decision maker and accomplish that Simply, Affordably, and Successfully.

To be clear

LLC Redesign Goals: Simplify. Convince, Convert. White-space is good.

Home Page Design Options:

  • Choice of Child Theme or Dynamik Skin
  • $100/hr for Bruce to modify choice of child theme or dynamik skin
  • Fantastic $1,000 Design by Bruce Tang Design (My Choice)

My Pitch:

I’ve prattled on long enough.  The point of this exercise?  Very exciting happenings on behalf of small business owners and non-profit directors by Jason Hobbs, LLC.  Want to be a part of the BETA? Contact Me.  Twitter | Facebook | LinkedIn

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