How do I explain digital marketing? In a word, attention.
Get Attention and Keep Attention
How I explain marketing.
Media wins attention, with a story.
Media keeps attention as part of a conversation.
Media spurs emotion.
Media delivers a message.
My strategic planning procedure for people unsettled and confused by digital.
- Research
- Digital Marketing Plan
- Digital Foundation
- Media Plan
- Campaigns
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Complete Campaign and Learn
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Research
Status Quo
Goal
Customer POV
Pressing Problem -
Digital Marketing Plan
Solution
Access
Value
Education -
Digital Foundation
Foundation
Your store site
Setup Analytics and Databoards
Google Search Console
UTM Links In Ads and Emails
Sales Accelerator
Media
Customer Conversation
Customer Feedback Loop
Digital Customer Support System
Campaigns -
Media Plan
Audience POV
Strategy
Process
Deliverable -
Campaigns
Local SEO – Citation Cleanup -
Complete Campaign and Learn