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Digital marketing strategist for brick-and-mortar business owners starting from scratch.

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Digital Marketing Explanation

How do I explain digital marketing? In a word, attention.

Get Attention and Keep Attention

How I explain marketing.
Media wins attention, with a story.
Media keeps attention as part of a conversation.
Media spurs emotion.
Media delivers a message.


My strategic planning procedure for people unsettled and confused by digital.

  1. Research
  2. Digital Marketing Plan
  3. Digital Foundation
  4. Media Plan
  5. Campaigns
  6. Complete Campaign and Learn

  7. Research
    Status Quo
    Goal
    Customer POV
    Pressing Problem

  8. Digital Marketing Plan
    Solution
    Access
    Value
    Education

  9. Digital Foundation
    Foundation
    Your store site
    Setup Analytics and Databoards
    Google Search Console
    UTM Links In Ads and Emails
    Sales Accelerator
    Media
    Customer Conversation
    Customer Feedback Loop
    Digital Customer Support System
    Campaigns

  10. Media Plan
    Audience POV
    Strategy
    Process
    Deliverable

  11. Campaigns
    Local SEO – Citation Cleanup

  12. Complete Campaign and Learn

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  • Home
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