A. Status Quo Snapshot
- Email List?
- Social Profiles?
- BrightLocal – Local SEO Reports
- Mangools Site Report
- GTMetrix Speed Report
B. Your Goal
- Define where you’re going with this plan
- Reverse engineer from there back to status quo
C. Customer POV
- What are they seeing, thinking, feeling, and doing?
- What are their own words re their problem and your solution?
- Who are they and where they are in their career, adulthood, parenthood, etc.
D. Customer POV’s Pressing Problem
- Be the painkiller for your customer POV’s problem
- And make it into a great holistic experience for customer