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Digital marketing strategist for brick-and-mortar business owners starting from scratch.

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Digital Marketing Explanation – Research

A. Status Quo Snapshot

  1. Website?
  2. Mobile?
  3. eCommerce?
  4. Email List?
  5. Social Profiles?
  1. BrightLocal – Local SEO Reports
  2. Mangools Site Report
  3. GTMetrix Speed Report

B. Your Goal

  1. Define where you’re going with this plan
  2. Reverse engineer from there back to status quo

C. Customer POV

  1. What are they seeing, thinking, feeling, and doing?
  2. What are their own words re their problem and your solution?
  3. Who are they and where they are in their career, adulthood, parenthood, etc.

D. Customer POV’s Pressing Problem

  1. Be the painkiller for your customer POV’s problem
  2. And make it into a great holistic experience for customer

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