Documented Digital Marketing Strategy

Document Your Digital Marketing Strategy

It’s paralyzingly easy to put off the decision to take your brand online. Or put off taking the time to document your digital marketing strategy.

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The thought of investing resources, including your personal attention, is far easier classified as a topic for the future, when the time is right.

That’s a common misconception. And a few decades back, that may even have been true.

The time is now. (And has been for years now.)

I taught myself to overcome that fear for my business and, in the years since I earned my marketing degree in 2010, I’ve helped dozens of people like you step-by-step through overcoming their unsettled feelings and confusions to teaching themselves to handle their marketing online with aplomb.

Document Your Digital Marketing Strategy, To Improve It Over Time

This Is A One-Off Project To Organize And Document Your Brand’s Digital Marketing Strategy

I personally help you plan your digital marketing strategy, step-by-step from your status quo through your brand getting up and rolling online. A documented strategy for you to iterate over time, to incorporate new lessons learned from your customers and the market.

And once I deliver the first version of your living digital marketing strategy, my support doesn’t end there.

Every documented strategy includes 30min follow up Q&A calls at, both, 60 and 180 days to answer any questions you have and to hold you accountable for actions and deliverables for which your strategy calls. I also work with qualified clients on an ongoing basis, relationships vary from monthly through weekly and daily during each month, depending on your level of aggression with your digital marketing efforts.

I’ve honed my procedure for organizing a digital marketing strategy in my digital lab for 3,113 days now and counting. The latest iteration is as follows.

How I Organize A Digital Marketing Strategy

1. Research
2. Digital Marketing Plan
3. Media Plan
4. Digital Foundation
5. Campaigns

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Documented Digital Marketing Strategy

Pick Your Project Pace, Five Weeks OR Five Months?

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How I Organize A Digital Marketing Strategy

Ship Small, Ship Often. You’re Your Own Media Company.

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Step 1 – Research

We Document Your Brand’s Answers To Questions Like:

1. Who Is Your Customer? What’s Important To Your Customer?
2. What Is Your Brand’s Origin Story?
3. What Is Your Goal For This Investment?
4. What Is Your Customer’s Pressing Problem?
5. What Do Your Customers Say About Your Brand?
6. Already have a website?
7. What’s your mobile experience like for people?
8. Already have an eCommerce shopping cart?
9. Email List? When was last time you emailed them?
10. Social Profiles? Any engagement from people?
11. Mangools Site Report
12. BrightLocal – Local SEO Reports
13. GTMetrix Speed Report
14. Strengths/Weaknesses/Opportunities/Threats

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Step 2 – Digital Marketing Plan

We Document Your Brand’s Answers To Questions Like:

1. What’s Your Solution For Your Customer’s Pressing Problem?
2. How Does Your Customer Access Your Solution?
3. What’s The Onboarding Process For New Customers?
4. What’s The Value From Your Customer’s POV?
5. How Will You Educate Your Customers? How Do You Document Your Brand’s Voice?

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Step 3 – Media Plan

We Document Your Brand’s Answers To Questions Like:

1. What is your audience point-of-view? What are they thinking, seeing, doing, and feeling?
2. What media will you produce?
3. How often will you distribute new media?
4. How is your media created (process)?
5. How is your media distributed (procedure)?
6. How is your media measured?

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Step 4 – Foundation

We Document Your Brand’s Answers To Questions Like:

1. Your webstore?
2. Your product catalog for digital purchase?
3. Your cart abandonment process?
4. Your customer feedback loop?
5. Status of your store’s relationship with Google?
6. How fast do your pages load?
7. How can you make your store pages load faster?
8. Sales Accelerator Setup And Active?
9. Your digital customer support system?

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Step 5 – Campaigns

We Document Your Brand’s Answers To Questions Like:

1. Get attention campaign(s)?
2. Keep attention campaign(s)?
3. Administrative campaign(s)?

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Want My Ongoing Attention Adjacent To Your Documented Digital Marketing Strategy?

Choose And Pre-Pay For Your Desired Level Of My Attention Each Month:

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Want Done-For-You Help?

Your Pre-Paid Retainer Is Debited The Following For Strategy And Creative Output:

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