Is Your Digital Marketing Strategy Organized? Is It Documented?
If your answer is yes, rock on!
If your answer is no, I can help.
If you’re still not online, I can also help.
How I Organize a Digital Marketing Strategy
Since May 8, 2010, I’ve Been Obsessively Iterating My Procedure In My Digital Marketing Lab.
What I Do
How I Approach It
Step 1 – Research
- SWOT Chart V1
- Your Strategy Goal
- Customer POV
- Customer POV’s Pressing Problem
I flesh out and iterate strategic insights on my SWOT chart.
I recommend a strategy that accommodates the entirety of the brand’s unique context.
Step 2 – Foundation
- Website V1
I lay out the site home page as the brand’s digital front door.
I like to listen to people and remember what they tell me. I keep it short and simple.
Step 3 – Audience
- Documented Media Plan V1
- Media Creation Process V1
- Media Distribution Process V1
- Media Promotion Plan V1
I try to stay true to the brand voice and the sanity of the lead media producer person.
I focus on iterating the show to accommodate new lessons, learnings, and talents brought by consistent practice.
Step 4 – Prospects
- Cogent Digital Offer V1
- Sales Landing Page
- Product in WooCommerce
- Success Page
- Follow Up Emails
- Customer Attention Lifecycle Plan V1
- Audience Member
- Qualified Prospect
I try to anticipate when and how consumers will pay attention to the brand while they make their decision and then hope to justify their decision following purchase.
Step 5 – Customers
- Customer Conversation Plan V1
- Customer Feedback Loop V1
Step 6 – Campaigns
- Documented Campaign Procedures
- Get Attention V1
- Keep Attention V1
- Administrative V1
- Step 1 – Research
- Step 2 – Foundation
- Step 3 – Audience
- Step 4 – Prospects
- Step 5 – Customers
- Step 6 – Campaigns