Get Online – Sales Page -

Ready To Get Your Local Business Online?

Hi I8217m Jason Hobbs

It’s 2022 and you still don’t have a website.

I can help you. First, I can help you decide if you are ready to invest in marketing your business online. The thing most business owners miss when taking their business online is that websites run on traffic. If no one sees your website, then any digital investment is too much investment in digital.

The takeaway is that if you are going to market your brick-and-mortar business online, you need to plan your sources of website traffic.

How it works if you decide to hire me:

You choose between six months and six weeks as the pace for your project:

2. We complete my six-step procedure specific to your unique context

Step 1 – Research

Deliverables

SWOT Chart V1
Your Strategy Goal
Customer POV
Customer POV’s Pressing Problem

How I Approach It:

I discover and process information about the brand as well as it’s stakeholders.

I flesh out and iterate strategic insights on my brand specific SWOT chart.

I propose a strategy that accommodates the entirety of the brand’s unique context.

The Research Step Focuses On A SWOT Chart

Here’s An Example Of A Simple Unresearched SWOT Chart:

Strengths

Two locations
24hr Roadside Service
Decades of service

Weaknesses

Digital.
Still renting indirect access to third-party audiences.

Opportunities

The level of internet adoption in Ben-Hill and Irwin Counties
Local competitors aren’t innovating digitally either.

Threats

Fitzgerald and Ocilla Economies
The internet is an increasingly key thread in the fabric of our society

Step 2 – Foundation

Deliverables

Website V1

How I Approach It:

I start with the goal set for the strategy as part of step 1.

I lay out the site home page as the brand’s digital front door.

I keep the website free of distractions from the goal of the strategy.

Step 3 – Audience

Deliverables

Documented Media Plan V1
Media Creation Process V1
Media Distribution Process V1
Media Promotion Plan V1

How I Approach It:

I start with the brand owner along with the person designated as their lead media producer.

I focus on staying true to the brand voice while maintaining the sanity of the person leading media production.

I iterate the media plans and processes over time to recognize new lessons, learnings, and talents arising from consistent practice.

Step 4 – Prospects

Deliverables

Cogent Digital Offer V1
1. Sales Landing Page
2. Product in WooCommerce
3. Success Page
4. Follow Up Emails
Customer Attention Lifecycle Plan V1
1. Stranger
2. Audience Member
3. Qualified Prospect
4. Customer

How I Approach It:

I start with the consumer, what offer will cause them to pay attention and move forward from there?

I try to anticipate when and how consumers will pay attention to the brand while they make their decision and then hope to justify their decision following purchase.

It’s not about talking anyone into anything. The idea is to give people an opportunity to buy something they want.

Step 5 – Customers

Deliverables

Customer Conversation Plan V1
Customer Feedback Loop V1

How I Approach It:

I approach each customer like a marriage rather than one-night stands. Customers seem to appreciate the difference.

In a marriage, mutual respect and open lines of communication built on trust is key. Same here in my unmarried opinion.

The customer feedback loop is preventative medicine for your brand’s reputation.

Step 6 – Campaigns

Deliverables

Documented Campaign Procedures
1. Get Attention V1
2. Keep Attention V1
3. Administrative V1

How I Approach It:

Each campaign has a single goal, budget, and timeframe. The goal must be concrete, so upon campaign completion there is total clarity about whether or not the campaign achieved its goal.

I like to iterate campaigns as well. The more times through a process, in this case a digital marketing campaign, the more I’m able to “dial-in” campaigns.

I like to listen to people and remember what they tell me.