In 2007, I built my first client website using an, ever so mildly modified, HTML template. I completed my Marketing Degree, with Honors, on May 8, 2010, at which time I ensconced myself in my digital lab here at the Hobbs family home of seven decades and counting.
Why do you want a website now?
What changed your mind about taking your business online?
What’s your objective for your website?
Why do you believe your new site will achieve that goal?
New site for better business results?
Because you want more business, leads, and sales?
For awareness and conversions?
Step-by-step, how are leads handled at present?
Have a customer relationship management (CRM) System?
Any history of ad campaigns?
Any media creation currently?
Any automated email(s) set up?
Digital marketing is a dynamic process requiring ongoing support.
My digital marketing strategy of choice these days? Conversational Marketing.
Today’s consumers are empowered by digital.
Digital marketing is your direct relationship with consumers, which allows your small business to assume ownership of your demand.
Digital marketing is how you talk to consumers, via a two-way conversation.
How you have a conversation is easy thanks to Drift’s Conversational Marketing Blueprints, each of which support-the more macro-Drift Conversational Marketing Framework of Engage + Understand + Recommend.
My Conversational Marketing Recipe 1: Online From Scratch
1. Conversational Website
- Welcome Message
- Away Message
- Anonymous Visitors
- Target Accounts
- Sales Engaged
- Ideal Customer Profile
- Web Behaviors
2. Conversational Marketing Framework
- Playbooks for Launch
- Second Net Playbook
- Pricing Page Playbook
- Future Playbooks
- Nurture Email Sequence