Here is my best answer to the question of how I’d setup a digital marketing foundation for a locally owned restaurant, ala 41 and Main.
It’s a locally owned restaurant in Tifton Georgia, which is about a thirty-five minute drive west of me.
Current Foundation Snapshot
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Strategy Behind This Foundation?
Take control of the audience relationship directly, which allows you to break your audience out into subsets based on their interest in 41 and Main’s multiple offerings.
- Bar Patrons
- Concert Attendees
- Catering Hosts
- On site visitors
And then communicate with them directly based on their interests.
My Best ($66/mo) Answer To Their Digital Marketing Foundation
- $37/mo | Website: Genesis Powered Website Using StudioPress sites.
- $29/mo | Email List Service: ConvertKit.
What could this digital marketing foundation achieve for their locally owned restaurant?
- Organize a user experience for the restaurant’s direct audience.
- Make digital an actual part of the customer experience, specifically, simplify the customer order and checkout experience for consumers.
How Would They Achieve Each Of Those Benefits?
Organize a user experience, for me, begins with accommodating smartphones to simplify buying of food and drinks from the restaurant for people within driving distance of the restaurant location in Tifton, GA.
This user experience would play out primarily on the website, with email providing support as needed.
Campaign 0 – Customer Feedback System
I recommend get5stars. I met Don, the CEO and Founder of Get5Stars.com at the BlueGlass Experience in Dec. 2012. In 2013, I also took a 10 session training on Local SEO from Don’s co-founder, Mike Blumenthal.