One Thing Is Killing Content Marketing and Everyone Is Ignoring It
Our job, as marketers, is not to create more content. It has never been about that. It’s about creating the minimum amount of content with the maximum amount of behavior change in our customers (hat tip to Robert Rose). For that to be possible, what you are creating has to be valuable, useful, compelling and, yes, different.
You can read the post for yourself to get Joe’s full story.
Content Inc the Book
So I’ve listened to a handful of episodes of Content Inc, the podcast. I’ve been a long time fan of CMI and Rainmaker Digital.
I never realized that Brian Clark wrote the forward to Content Inc OR that the Copyblogger story was featured in the book.
Let me know that and I’d have bought the book the first instant I had the money. As it was, I just got the book yesterday after listening to Joe on One Click Lindsey’s podcast as well as every episode of PNR’s This Old Marketing podcast.