Why did I sign up for the AI Growth summit?
I signed up because two of the main characters from the best Webinar I ever attended were giving the talk together titled, “7 New Bots That Created 700 Meetings.”
The headline meant I had to at least sign up to get access to the recording.
I watched the recording today and it was glorious.
The aforementioned characters:
The webinar a few weeks back along with this talk have been instrumental in helping me wrap my head around how to start using successful bots for non-digital natives running 1-10 person organizations.
Here are my conversational marketing notes from their 20min talk
The current best practice marketing funnel is old news
We buy on our time and our terms thanks to the internet
People are paying attention to you, when they are on your website, benefit from that understanding
In my humble opinion, this makes your website the equivalent to a hospital. And that is not an experience I ever want to be associated with my business. And my mom is an RN at the hospital located less than a mile from where I sit and type this.
The bot operates as your connector between visitors and their solution
In marketing terms of a local pizza establishment, your bot waves down cars from the street and learns about them along the way inside to hand off to you.
To put as much human focus on the customer and the service they’re provided as possible.
Talk to your customers where they are and make it contextual
So you want to focus bot playbooks on your highest traffic pages.
Hook em with the first 100 characters (or lose em forever)
Clearbit ain’t cheap but boy is it powerful for Drift bots
To be clear, and I believe my math is correct, an upfront payment of $15,900 gets you a year of Drift’s $500/mo plan AND a year of the Clearbit.com product used by Sara’s content in this screenshot.
Retargeting bots, welcome folks back to your website
I’m specifically using this in my second conversational marketing recipe. (My first recipe was for my longtime local bank) Adding the personable greeting for a return visitor mirrors the interaction each time I carry my 95lb boxer, Max, into the Irwin Animal Clinic lobby.
Follow up a just browsing response to learn more/better help
(1) Helpfulness of your bot (1a) Your bot needs a distinct voice/personality
The bots can come second and Clearbit can be an investment in the future, but fulfilling two Drift live chat seats to add live chat to your website is just smart business in 2018 in my humble opinion.
My notes from Alex and Sara of Drift