10 Years Boiled Down To 31 Minutes
This video summarizes the biggest lessons I’ve learned over my past decade taking my really small business online and working with client businesses.
This video summarizes the biggest lessons I’ve learned over my past decade taking my really small business online and working with client businesses.
StudioPress offers a tested process for taking customers from visitors
Many StudioPress sales start with a click of an affiliate’s link.
When we click affiliate links and then decide to purchase something, the business that sold to you pays an agreed upon amount to the affiliate responsible for referring you.
StudioPress’ Affiliate Program pays thirty-five percent of each sale to the affiliate. That is after 30 days, since payouts occur the 15th of the month, once the thirty day refund period has expired.
The affiliate can promote each individual product on sale by StudioPress. For instance, say the affiliate chooses to promote the Workstation Pro theme, which my site uses.
There are two actions being suggested at the top of the home page.
The typical path will involve both finding out more AND shopping for the right theme.
See all of our themes.
It’s a lot to take in but each child theme works the same way for the customer.
With Rainmaker the successful transaction message can be delivered with a Site Notice.
My boy, Jay, posted a new blog post to his personal blog, Sorry For Marketing.
I read everything Jay writes, which I can get my grubby lil’ hands on.
And as usual, Jay’s latest article fit right into what I needed today.
It’s literally like Jay’s reading my mail.
TubeTalk was the latest podcast added to the Rainmaker.FM podcast network.
The first step is having a goal to accomplish
I’ve been reading Content, Inc. by Joe Pulizzi.
One point Joe has already hammered home to me within the first 25% of the book?
AND look at your goals each day.
So, here are my goals for Jason Hobbs, LLC for the end of March 2016.
Bill Doerr found my name in the Rainmaker Forums.
Stopped by my website.
Booked an initial sniff test phone/Skype call with me.
He was looking for help. As part of his relationship with DuctTape Marketing, Bill received his own Rainmaker Website.
Bill realized immediately that Rainmaker Platform does a LOT OF STUFF.
The goal with Bill’s Rainmaker site is to generate revenue.
Ideally recurring revenue through a paid membership(s).
My latest research/education along these lines consist of my membership to the Digital Commerce Institute by Rainmaker Digital.
I’ve also focused on leveling up my copywriting skills.
I’m also consuming John Warrillow’s book named The Automatic Customer: Creating a Subscription Business in Any Industry
As part of setting up Bill’s customer experience path, he sent me an 8 minute video which I “produced” down to about 2 minutes:
Video on Bill’s site for logged in viewers. The audio file and text file are also immediately available to logged in members. Later distributed to iTunes, Youtube, etc.
Monthly, webinar where Bill walks the audience through his prepared slideshow presentation for the first half of the show. Followed with thirty minutes of question and answer time. Recordings are archived for on-demand access for his free members.
Once a week, Bill brings the heat. The attraction content is for your attention. And it’s helpful but the weekly email is purely about educating you.
Bill’s best page to manage his Rainmaker website through?
His Content Calendar. So his time is focused on content creation and not learning all the things.
Here is an example of the Editorial Calendar for Jason Hobbs, LLC:
From this screen you can add new posts. Drag and drop current posts on new days.
You can edit posts in a pop up window above the calendar.
Or click a link to edit the post in the Rainmaker Editor.
It’s the simplest way I’ve found to help content creators stay focused on the task at hand: Creating attraction content for your business (Including Blog Posts, as well as Audio and/or Video Podcast Episodes).
This is fantastic. I mean it is really good. Solid editing, took a camera with him for the day. Combined video from other sources like Gary’s smartphone.
Gary’s audio was fantastic. At the end of the episode Gary returns the wireless microphone to the episode’s producer.
This is so smart on so many levels, I just can’t find the words.
Great job Gary and Crew!