My Customer. Me Completed.
Bill Doerr found my name in the Rainmaker Forums.
Stopped by my website.
Booked an initial sniff test phone/Skype call with me.
He was looking for help. As part of his relationship with DuctTape Marketing, Bill received his own Rainmaker Website.
Bill realized immediately that Rainmaker Platform does a LOT OF STUFF.
The goal with Bill’s Rainmaker site is to generate revenue.
Ideally recurring revenue through a paid membership(s).
My latest research/education along these lines consist of my membership to the Digital Commerce Institute by Rainmaker Digital.
I’ve also focused on leveling up my copywriting skills.
I’m also consuming John Warrillow’s book named The Automatic Customer: Creating a Subscription Business in Any Industry
Elevator Pitch of Bill Doerr’s Value
As part of setting up Bill’s customer experience path, he sent me an 8 minute video which I “produced” down to about 2 minutes:
The way we structured Bill’s strategy:
Attraction content once per week.
Video on Bill’s site for logged in viewers. The audio file and text file are also immediately available to logged in members. Later distributed to iTunes, Youtube, etc.
Free Member Monthly Webinar
Monthly, webinar where Bill walks the audience through his prepared slideshow presentation for the first half of the show. Followed with thirty minutes of question and answer time. Recordings are archived for on-demand access for his free members.
Free Members Weekly Email
Once a week, Bill brings the heat. The attraction content is for your attention. And it’s helpful but the weekly email is purely about educating you.
Bill’s best page to manage his Rainmaker website through?
His Content Calendar. So his time is focused on content creation and not learning all the things.
Here is an example of the Editorial Calendar for Jason Hobbs, LLC:
From this screen you can add new posts. Drag and drop current posts on new days.
You can edit posts in a pop up window above the calendar.
Or click a link to edit the post in the Rainmaker Editor.
It’s the simplest way I’ve found to help content creators stay focused on the task at hand: Creating attraction content for your business (Including Blog Posts, as well as Audio and/or Video Podcast Episodes).
The Family Business | DailyVee 010
This is fantastic. I mean it is really good. Solid editing, took a camera with him for the day. Combined video from other sources like Gary’s smartphone.
Gary’s audio was fantastic. At the end of the episode Gary returns the wireless microphone to the episode’s producer.
This is so smart on so many levels, I just can’t find the words.
Great job Gary and Crew!
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