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Leveling up your copywriting skills

January 28, 2016 By Jason Hobbs Leave a Comment

Screenshot 2016-01-27 19.25.13
I heard the best episode of Youpreneur earlier this week. Chris Drucker’s guest is highly skilled at teaching complex strategies and tactical processes quickly and powerfully, so there were a ton of notes I took.

Today, I want to share my top two notes with you. I simultaneously beseech you to go experience the episode yourself.

Invest forty-one or so minutes in yourself listening to Ray Edwards break it down.

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Alex and Lisa Members Only Q & A

I signed up for the Gimlet Media membership (for a mere $60.00 per year). I got the shirt, which I like but can’t profess to love. The logo is great but the white shirt feels dingy to me.

Which is striking to me.

In stark contrast, every time I listen to a painstakingly-crafted episode of the Startup Podcast. Or any other show blessed with the Gimlet Media brand name, it feels fresh.

Makes me feel good.

If you haven’t seen the YouTube video of Alex Blumberg talking about designing audio products such as podcast or radio shows.

This is a longer video, 80+ minutes, but it is really good too in my humble opinion.

Speaking of heroes of mine, Jay Acunzo Writes? I read. Repeat.

Remembering Why We Write A Disillusioned Marketer Gets Some Much-Needed Perspective.

Jay has a gift as the article linked to above illustrates quite clearly.

Stories that are created and told for their own sake, in order to trigger emotions in others, aren’t the side result. They are the entire point.

Filed Under: Hobbs' Notes

About Jason Hobbs

Since graduating, Cum Laude, with my Marketing Degree on May 8, 2010, I’ve invested my waking hours in my digital marketing lab, here at 416 W. Cypress St, Fitzgerald, GA 31750, personally helping local business owners take their business online with self-confidence.

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