You’re in business for yourself.
Possibly in South Georgia, like me: (912) 381-6318, or anywhere else in the world.
You have customers.
Yet you still relate rather easily to the fears of fellow business owners. For instance:
Ever worry over the safety of your businesses future?
No. You’ll never be able to future-proof your business completely.
But you CAN aspire to achieving the highest possible percentage of safety for your businesses future, right?
No harm in shooting for the stars, every so often somebody hits one. But not by aiming at the ground beneath their feet.
So what’s the best way to safeguard the future of your business?
I’ll keep my answer simple here, because you got things to go get done.
My 3-word answer? Your own audience.
To future proof your business, you want direct contact with your potential customers. You can pay ad rates allowing you to rent access to someone else’s audience in a specific arrangement for a very finite amount of time.
But it’s your business.
I’m not a fan of the funnel analogy for marketing.
I see it as a path.
Over the life of your relationship, or two-way conversation between you and your audience.
Everyone starts as strangers
Audience attention is attracted, by connecting with the audience member enough so she wants more.
Be helpful, use your content to educate her decision(s) over time.
You can still rent access, but be strategic with your access to other people’s audiences.
Use paid access, via money for ads, or time and effort to write a guest blog post, or appear on a podcast as a guest; to attract the attention of your audience.
With the express purpose of organizing your audience back at your website. Which uses your domain name as the online address and, which you OWN completely.
Organize and build your audience, in order to grow your audience
Audience measurement offers analytics but your business goal for investing in organizing, building, and then growing your audience over the life of your business boils down to growing your own customers.
Your audience members of today, are your educated customers of tomorrow.