I’m a long time customer of Copyblogger Media and specifically StudioPress.
I bought the All-Themes pack many, many themes back. I just bought the Community Pro child theme to use as the latest Design Template for my business website.
Community Pro is built and supported by a third party member of the StudioPress Community, but one StudioPress stands beside by offering the theme for sale via my member account on my.studiopress.com.
My point?
I’m familiar with the customer paths Copyblogger Media has ridden to millions upon millions in sales. With the launch of the Rainmaker.FM podcast network, and more specifically, the Mainframe Series, Copyblogger Media is finally sharing a peek behind the curtain of their sales process.
Chris explaining StudioPress as evergreen sales machine and then at 35s mark Tony is introduced
Lets map out the process, I like to call a customer experience path, Copyblogger Media uses to keep their Genesis evergreen sales machine humming right along.
Quality product backed by educational marketing
They make a big promise in the main headline.
Then answer a common question, “will my website work on tablets and phones?”
And Rafal Tomal makes it all look lovely but more importantly, Rafal’s design moves you effortlessly along your path from introduction through purchase decision.
Of course, if you decide to buy, Rafal’s designs carry you onboard through claiming and then using your product.
Exactly what is StudioPress 101?
StudioPress 101 is also-known-as the Get Started Page, which focuses on informing the customer’s decision.
Task 1? Finding out if you should even be on this page.
You qualify or disqualify yourself by deciding if you fit the description as someone either building or about to be building a website.
The quicker you can be disqualified, less of your time is wasted.
Once you are in, the headline of, “You’re in luck”is reassuring enough to get you to read the following text.
Lil’ thing I call Jones Effect. 134, 000 plus you
Nobody wants to be the first to buy something but nobody wants to be left out either.
Doing golf/pizza promotions door to door, I always made sure the sign up stubs of sales that day were consistently obvious to everyone I spoke with.
WordPress is now powering more than 20% of websites and StudioPress has a litany of happy customers.
Thus, your only risk is being left out.
And keep in mind the Rainmaker Platform by Copyblogger Media is WordPress.
A highly customized version of WordPress.
Getting Started With StudioPress
The CTA or call-to-action here is clear and obvious. Get you in the candy store where you shop visually among the more than 30 professionally designed child theme designs.
Clarity. First these are WordPress themes with lots of designs to choose from
Hovering over theme screenshots
Gives you just the information you need with no filler, tied together with a simple call-to-action.
Individual theme landing page, where purchase buttons are clicked for checkout page access.
Once you hit this page, you’ve done your research and you’ve made the decision to join the Genesis Community. The last question before payment is which design approach fits your eye for your website.
Clear CTA with generous points to justify your purchase decision
Notice the returning customer message. If customers login, they get special pricing. Training customers in the logged in experience.
Educational. Do you like this theme and LOVE saving money?
Rehash. Get the prospect thinking about how many they want to buy rather than if they want to buy.
No pressure.
No, is an acceptable answer.
It’s a great deal just may not be for you.
Giving you a choice of accepting or ignoring this separate offer.
On to the Checkout Page
Checkout page top is merely a continuation of your experience through the individual theme’s sales landing page.
Simple, focused and consistent user experience.SSL, so the green lock symbol beside the URL in the browser.
Logged in users see: Using Rainmaker to recreate this on your Rainmaker site. For the checkout pagem they are using the content left with custom side bar displaying the product’s featured image, price of the product, and the product title.
Checkout page bottom and purchase button
My screen capture skills, even with best in class tools like ScreenSteps, leaves much to be desired.
The only things showing on the screen are the specific things necessary for the customer to confidently complete their purchase. This was not decided haphazardly as Tony Clark and team have tested each step in this process during prior years.
Why become a free member?
I’ll add additional tips and tools for you to replicate experience maps within your Rainmaker powered website.
My Learning Course this way comes
I’ll explain step-by-step how to use the Rainmaker Platform by Copyblogger Media to put Agile Marketing to work for your business.
The idea is best practices today while positioning for the long term by position your business to benefit from all each new iteration of the Rainmaker Platform.
The farther down the Rainmaker development road map (which I’m not privy to) we go, the more robust the agile marketing capabilities the Rainmaker Platform for marketing will offer customers.
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