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Digital marketing strategist for brick-and-mortar business owners starting from scratch.

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My Manifesto

May 16, 2017 By Jason Hobbs 1 Comment

  1. I believe the experience for really small business owners and non profit directors to get going online is and has been broken.
  2. I believe there is a lack of personal and ongoing attention available to really small business owners that need it most.
  3. I believe the current DIY website options are built by developers and designers for other web-savvy designers and developers to do websites themselves. Leaving really small business owners required to do it themselves for whom the web is perplexing, offline.
  4. I believe marketing today boils down to cogent campaigns getting attention. And an ever-improving system in place and keeping attention. Through an education two-way conversation between your brand and your audience.
  5. And attention requires content. Ads are part of a smart strategy but they should point to the content, not the checkout form.
  6. I believe there’s a huge opportunity helping Rainmakers leverage attention of their desired audience.
  7. I believe the term turn-key has been used in so many empty marketing promises over the years that it’s lost meaning to the consumers who need it most.

Filed Under: Hobbs' Notes

About Jason Hobbs

Since graduating, Cum Laude, with my Marketing Degree on May 8, 2010, I’ve invested my waking hours in my digital marketing lab, here at 416 W. Cypress St, Fitzgerald, GA 31750, personally helping local business owners take their business online with self-confidence.

Reader Interactions

Comments

  1. Gaurav Heera says

    May 20, 2017 at 2:56 am

    Thanks for sharing some great insights in your post well I have some issues regarding my website content and SMO content. it seems like everyone has a list of “secrets for Content marketing.” At this point, you may be asking yourself, “Where do I even begin?” I think I have to rethink my strategy after reading your information. Your information helps me a lot keep doing this.

    Reply

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