What does it mean to be a media co?

What does it mean to be a media co? This is a question I’m asked with an ever-increasing regularity.

The fifth time I watched DailyVEE #280, this statement captured my attention.

At it’s most binary, if you actually realize that you’re a media company and then you do whatever you do. Well, then everything else flows. – Gary Vaynerchuk in DailyVEE #280

Here is the clip, I recommend the whole episode.

Lets unpack Gary’s statement

Media company.

Viewing yourself as a media company and then doing what you do, accepts you are in control of your businesses’ connection with your audience.

You’re responsible for your media creation.

It could be written, it could be audio or video; any combination of them, or it could consist all of three types together.

It’s unique to you.

Unique to your personality as well as to your team’s collective personality.

I’ve taken to explaining my one person media co strategy by dividing it into the two sides of the attention coin.

Getting attention and, then the harder part, keeping attention.

Last updated September 5, 2017 at 12:38PM

What does being a media company mean to you?

Let me know in the comments below.