You know I’m talking to YOU.
We both know we COULD skirt the subject ad nauseum, which wastes both of our time.
And who has time to waste?
Humans hate waiting
- Ever counted the ceiling’s tiles?
- Ever had to get your license renewed?
- Ever suffered endless chit-chat while marinating in the knowledge you NEED to be elsewhere?
And yet, ALL revenue originates at zero
This includes your online venture, even as special as your Mom has convinced you that you TRULY are.
So, how do you get revenue rolling? Understanding it starts at zero, like everyone else, but what gets it moving online?
Have a point
Your colors and arrangement of the litany of widgets and content and ads and such comprising your, so called, business website; misses the point entirely.
Conversion. Your only connection with a website.
More revenue for your business begins with conversions occuring. First converting strangers into audience members. Then keeping their attention, so you have a chance to sell them something at some point.
Revenue is the SOLE reason you pay for a domain name, hosting, as well as anything your customer interacts with, at that intersection.
But wait. Website, hosting, WordPress theme frameworks, Genesis Child Themes, etc all, are commodities.
Little line item expenses and I don’t pay a penny more than I have to for commoditized products.
I’m a business, not stupid.
Investments Experience ROI
Costs, ie when paying for a commoditized product, are controlled at purchase, then immediately forgotten.
Investments focus on a big, REALLY important, problem. Costs are much smaller actions or tasks.