Organize the online marketing for your local business in under 40 minutes

I’ve iterated my process for getting started with RightMessage down to six steps:

1. Connect RightMessage with your email service provider (I use ConvertKit.com).
2. Connect your website to RightMessage (My website uses WordPress, so I use the free RightMessage WordPress plugin).
3. Plan the first two RightMessage Offers, I default to (Offer 1) joining the free email list with a content upgrade as bait and (Offer 2) the next logical step for your customers.
4. Plan the first two Segmentation Questions, starting with 2-3 possible answers for each question. I begin with (Question 1) Who is visiting your website within the context of your business. For instance a veterinarian may have dog owners, cat owners, local farmers, the local humane society as well as local animal rescues. Each will be a potential customer but each has their own needs and priorities. (Question 2) What do they want from the business.
5. Where on your website do you want this call to action funnel to show? PRO TIP: If you already have an email list and an associated opt-in form on your website, begin quickly and simply by replacing your current form with this CTA funnel.
6. Build the RightMessage CTA Funnel using the RightMessage visual funnel builder and publish the fully functional first version to your website.