What do you do when people don't buy?

This question was posed by Greg Hickman of System.ly fame as the foundational question for his video headlined as, Old Way vs New Way.

Greg uses the tools I don’t use, to do what I do with my tool of choice, Rainmaker Platform.

But Greg’s point is well taken. Most don’t do anything with the 80-90% of people that say no to their offer.

But what’s the question that comes BEFORE Greg’s question?

How do you make a cogent online offer of your good or service in 2017 and beyond?

Once your coordinated offer has been made, then, what do you do when people don’t buy?

I’ll take it a step further and purport that just as many really small business owners don’t even make a cogent offer online.

Cogent means your offer is clear, logical, and convincing.

Not that it must convince every pair of eyes trained upon your funnel.