Digital marketing strategist for brick-and-mortar business owners starting from scratch.

Sally Hogshead Fascinates Me

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My Archetype: The Veiled Strength (~18% population)

Let you in on a little secret: Sally allowed Lewis’ audience to use this code: schoolofgreatness, to get the basic report free, with a $19 upgrade. Rather than a flat $37 retail.

http://www.howtofascinate.com/you (Not an affiliate link)

This image captures Sally keynoting a 2013 Social Media Marketing Gala

I recently reveled in Sally Hogshead’s podcast interview with Lewis Howes.

I learned of the interview thanks to Christina Canters wowing the staid Andrew Warner of Mixergy success to come dish on her podcast for a half hour or so.

Sally-Hogshead-Different-Is-Better-Than-Better-495x354I confess I first became aware of Sally Hogshead, through her tormenting my inability to make it to the Authority Rainmaker Shin-Dig in Sonia Simone’s guest auditorium. Somewhere perfect in Colorado this past May 2015.

See Sally’s offering a free assessment, which I, in sharing the love, made my Mom take.

I’m a big fan of my Mom. And of eveything I can do to reinforce to my Mom just how clever, unassuming, and overall perfect, she is.

Sally did deliver, so here’s to Sally.

sally-hogshead-rainmaker-authority

You have to make a decision.

I serve to inform your decision.

THE VEILED STRENGTH’S TOP 5 SPECIALTY ADJECTIVES

1. REALISTIC
They analyze facts before making decisions. When faced with a project delay, they won’t act on impulse. They carefully consider the options before deciding whether to commit extra resources or to accept a delay.
2. INTENTIONAL
They communicate with a clear purpose. Their business updates are clearly structured around key performance indicators. They don’t ramble on. When they speak, they have a clear message.
3. TO-THE-POINT
They cull their message to the core. They edit out unnecessary fluff. Their emails, for instance, are direct and businesslike. They express with clarity why they’re emailing you and what they expect from you.
4. ORDERLY
They explain their ideas clearly in a no-nonsense manner. They, for instance, prepare a well-structured induction program for each new starter to give them the best chance to start their job well.
5. MULTI-LAYERED
They are complex characters. They restrain their emotions and rarely reveal their innermost thoughts. Sometimes their response may surprise you.

ONE – MINUTE COACHING TO THE VEILED STRENGTH

Your presentations are intelligently crafted. You present your ideas in a logical and straightforward manner. If you can also make your presentations more vivid and passionate, then it becomes easier for your audience to remember your message.

Try to include short stories that illustrate your arguments. Stories keep your audience captivated. Also, use more sensory and emotional words, because they activate more brainpower of your listeners. That’ll make your presentation more persuasive and more memorable.

So we’re clear, I want you to take this test

My Archetype: The Veiled Strength (~18% population)

Let you in on a little secret: Sally allowed Lewis’ audience to use this code: schoolofgreatness, to get the basic report free, with a $19 upgrade. Rather than a flat $37 retail.

http://www.howtofascinate.com/you (Not an affiliate link)

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