How to put together a (marketing) funnel and maintain it with Rainmaker Platform?
Fred Schenkelberg posed this question in Andy Traub’s Facebook group for Rainmaker Platform users.
That was months ago.
As I read the question, I started formulating an answer in my head.
But that got complicated quick, which allowed my attention to shift to another shiny object.
I had, however, scribbled the question onto a note card.
Which I pinned to my wall and forgot.
Today, I’m ready to answer the question.
What does a marketing funnel do?
It offers your customer a clear path to purchase your offer (product, service, or combo).
I like the way the Mainframe guys (Chris Garrett and Tony Clark) put it. Your marketing funnel addresses two important questions.
Question 1: Your reason for them to stick around if they’re not yet ready to buy.
Question 2: How do you get them into a buying frame of mind?
There’s a thread that runs through every conversation I have with business owners.
A focus on getting attention aka awareness.
Not focusing on keeping the attention.
So I’ve taken to explaining a funnel this way.
Rainmaker Platform Components To Put Together A Marketing Funnel
- Success Page
- RainMail List For The Product
- Free Product With Specific MemberGroup
- Signup Page
- Product Home Page/Dashboard for members to bookmark
- Onboard Autoresponder Sequence For The Product
Here is the slide deck I used in the video.