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Vlog38 – How to put together and maintain a marketing funnel with Rainmaker Platform

August 20, 2016 By Jason Hobbs Leave a Comment

Fred Schenkelberg - @fmsReliability
Fred Schenkelberg fmsReliability

How to put together a (marketing) funnel and maintain it with Rainmaker Platform?

Fred Schenkelberg posed this question in Andy Traub’s Facebook group for Rainmaker Platform users.

That was months ago.

As I read the question, I started formulating an answer in my head.

But that got complicated quick, which allowed my attention to shift to another shiny object.

I had, however, scribbled the question onto a note card.

Which I pinned to my wall and forgot.


Today, I’m ready to answer the question.

What does a marketing funnel do?

It offers your customer a clear path to purchase your offer (product, service, or combo).

I like the way the Mainframe guys (Chris Garrett and Tony Clark) put it. Your marketing funnel addresses two important questions.

Question 1: Your reason for them to stick around if they’re not yet ready to buy.
Question 2: How do you get them into a buying frame of mind?

There’s a thread that runs through every conversation I have with business owners.

A focus on getting attention aka awareness.

Not focusing on keeping the attention.

So I’ve taken to explaining a funnel this way.

  1. Awareness
  2. Email
  3. Customer

Rainmaker Platform Components To Put Together A Marketing Funnel

  • Success Page
  • RainMail List For The Product
  • Free Product With Specific MemberGroup
  • Signup Page
  • Product Home Page/Dashboard for members to bookmark
  • Onboard Autoresponder Sequence For The Product

Here is the slide deck I used in the video.

List of Resources

  1. 3 Smart Moves that Supercharge Sales Funnels with Content
  2. How Marketing Funnels Work
  3. Getting Started with Simple, Effective Marketing Funnels
  4. ClickFunnels did an ultimate guide to sales funnels

Filed Under: Hobbs Archive Tagged With: Vlog

About Jason Hobbs

Since graduating, Cum Laude, with my Marketing Degree on May 8, 2010, I’ve invested my waking hours in my digital marketing lab, here at 416 W. Cypress St, Fitzgerald, GA 31750, personally helping local business owners take their business online with self-confidence.

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