Vlog38 – How to put together and maintain a marketing funnel with Rainmaker Platform

Fred Schenkelberg – @fmsReliability

How to put together a (marketing) funnel and maintain it with Rainmaker Platform?

Fred Schenkelberg posed this question in Andy Traub’s Facebook group for Rainmaker Platform users.

That was months ago.

As I read the question, I started formulating an answer in my head.

But that got complicated quick, which allowed my attention to shift to another shiny object.

I had, however, scribbled the question onto a note card.

Which I pinned to my wall and forgot.

Today, I’m ready to answer the question.

What does a marketing funnel do?

It offers your customer a clear path to purchase your offer (product, service, or combo).

I like the way the Mainframe guys (Chris Garrett and Tony Clark) put it. Your marketing funnel addresses two important questions.

Question 1: Your reason for them to stick around if they’re not yet ready to buy.
Question 2: How do you get them into a buying frame of mind?

There’s a thread that runs through every conversation I have with business owners.

A focus on getting attention aka awareness.

Not focusing on keeping the attention.

So I’ve taken to explaining a funnel this way.

Here is the slide deck I used in the video.