What are RightMessage recipes and how do you use them?

Since its launch in 2017, the RightMessage product has evolved dramatically.

Listening to customers and acting upon customer insights has led to the supremely powerful app that’s available today.

Today, a direct competitor is much closer than at launch but it’s still a solution to a problem that too many people don’t even realize they have.

Much less how urgently they need the solution to organize and then personalize their online marketing.

What are RightMessage recipes?

Example CTA Funnels, fourteen currently, which are used to showcase what’s possible using RightMessage CTA funnels to organize your marketing.

How do you use RightMessage recipes?

As a source of inspiration as you plan and create your own RightMessage funnel. To be clear, it’s NOT possible to import any of the recipes into your RightMessage account. 

Current RightMessage Recipes (14):

Head on over to the recipes page on RightMessage for inspiration when planning your next RightMessage CTA funnel.

If you’re searching for how to create complex CTA funnels, this 101 explanation is NOT the place to find it.

The key to success with RightMessage CTA funnels is to begin.

Which means to have an active funnel showing to visitors on your website.

This RightMessage CTA Funnels 101 explanation, coupled with my Segmentation Questions 101 and RightMessage Offers 101, serves to help you build and deploy your first funnel ASAP. 

Once your first CTA funnel is actively accepting responses and making offers, then your online marketing will be organized, which happens to be the primary prerequisite for successfully personalizing your marketing.

Overview: RightMessage CTA Funnels

• What: Deliver the right message to the right people at the right time.
• Where: You can edit/manage your RightMessage CTA Funnels using the CTAs menu available at the top of the screen while you’re logged into the RightMessage app.
• Why: For you to organize your online marketing and keep it organized while adding additional layers of complexity over time.

CTA Funnels Management

1. While logged into your RightMessage account, click on CTAs in the main menu
2. Click the Create a new CTA funnel button
3. Name your new CTA funnel, for your reference
4. Click the blue OK button

Screen-By-Screen Setup

1. Click the plus sign to reveal the flyout menu
2. Click the Split by a yes/no decision menu item

1. Click into the entry field titled Choose

1. Under ConvertKit, choose Subscriber. This setting makes the decision whether or not the site visitor is already a ConvertKit subscriber or not.

1. Click the Save button

Subscriber? Yes Pathway

1. Under the Yes pathway, click the plus sign to reveal the flyout menu
2. Click the Pitch an offer menu item

1. Choose your Offer #2, which you want to show to visitors that are already subscribed to your email list

Subscriber? No Pathway

Ask Two Questions

1. Under the No pathway, click the plus sign to reveal the flyout menu
2. Click the Ask a question menu item

1. Choose the first Segmentation Question, WHO, to ask anonymous visitors (thus they are not a ConvertKit subscriber)

1. Under the No pathway, click the second plus sign to reveal the flyout menu
2. Click the Ask a question menu item

1. Choose the second Segmentation Question, WHY, to ask anonymous visitors

Pitch An Offer

1. At the bottom of the CTA funnel, click the last plus sign to reveal the flyout menu
2. Click the Pitch an offer menu item

1. Choose the Free email list/lead magnet menu item, which will be made to visitors that are not already a ConvertKit subscriber

Create A Widget For Website Display

1. Click the button in the right sidebar to Create a widget to show this CTA funnel on your site

Five Types Of Widgets

1. Choose the Embedded widget
2. Name the widget for your records
3. Click the Next button

Four Widget Themes

1. Choose the Plain theme
2. Click the Create button

Three Widget Tabs

1. Put a name for the widget area based on where you plan to display this Embedded widget on your website
2. Copy this: <div class=”rm-area-pack-page”></div> and paste it into your website where you want this widget to display

1. Click the Style tab to style the widget to match your website design
2. Click the Contrast Color area
3. Paste your hex color code of your brand’s contrast color

1. Click the Details tab, this is where you can rename the widget, disable the widget, or delete the widget.
2. Click the Close button

1. This CTA funnel begins by answering Yes/No to the question, is the visitor already a ConvertKit subscriber.
2. Yes follows the left path
3. No follows the right path
4. Yes is offered the Low priced gateway product
5. No is asked the WHO Segmentation Question first
6. Followed by the WHY Segmentation Question
7. And then offered the Free email list/content upgrade offer
8. This CTA Funnel is displayed on the website via an Embedded widget

Overview: RightMessage Offers

• What: The series of offers you make people within your RightMessage CTA funnels.
• Where: You can edit/manage your RightMessage Offers using the Manage menu available at the top of the screen while you’re logged into the RightMessage app. You can also edit/manage RightMessage Offers within the flow of your CTA funnels as part of the flyout menus from clicking on a plus sign within the CTA funnel visual builder.
• Why: Online marketing funnels boil down to a series of increasingly valuable offers made by a business to its customers; thus RightMessage offers.

Email Service Provider

Go to URL

Preview Offer in a RightMessage Widget

Keep in mind that when you are previewing an offer in RightMessage, it’s always within the context of a specific RightMessage widget.

And each RightMessage widget displays based on your choice from five themes when creating the widget.

The following widget was created using the Plain theme, thus no image will be displayed even if an image is uploaded while editing the RightMessage Offer.

The following widget was created using the Paddington theme, thus the image is cropped to be displayed above the offer content.

If you want to learn about email segmentation, you should listen to Brennan Dunn.

He wrote a beginner’s guide to segmenting your email list and I can’t recommend it enough.

It’s bookmarked and I revisit it often.

Overview: Segmentation Questions

• What: The questions you ask your email subscribers within your CTA funnels.
• Where: You can edit/manage your segmentation questions using the Manage menu available at the top of the screen while you’re logged into the RightMessage app. You can also edit/manage segmentation questions within the flow of your CTA funnels as part of the flyout menus from clicking on a plus sign within the CTA funnel visual builder.
• Why: To give people what they want, when they want it. This is a better user experience, which typically delivers higher rates of conversion. Limit wasted words and wasted motion in your marketing.

Manage Your Segmentation Questions

Using The Manage Menu: 

While logged into your RightMessage account, under the Manage menu, you will find Segmentation & questions.

When you click the + Add link at the top of the left column, you are presented with the following options for your convenience.

Within CTA Funnels:

You can access currently defined segmentation questions as well as create new segmentation questions while editing a CTA funnel.

Tabs 1 & 2: Segmentation Questions

Each Segmentation question consists of three tabs, we’ll cover the first two tabs in this 101 explanation. 

Tab 1: General

1. Choose the Segmentation Question you want to edit from the left hand navigation column
2. Fill in the SEGMENT VISITORS BY THEIR entry area, which is the internal name for this Segmentation Question
3. Fill in the QUESTION WORDING, which is the question that your website visitors will see
4. Fill in your POSSIBLE ANSWERS to this question and if you want to RANDOMIZE ANSWERS then toggle that selector on.
5. Click the Close button

Tab 2: Syncing Answers With Your Email Service Provider

This tab asks you to select the custom field you’ve created in your email service provider, within which the answers to this segmentation question will be stored. In the above example, the ConvertKit Custom Field is named WHO.

1. Click into the Custom Field area
2. Select the Custom Field you want these answers synced with, in this case it’s Who.
3. Click the Save button

1. Type in the data you want stored in the ConvertKit custom field for answer one
2. Type in the data you want stored in the ConvertKit custom field for answer two
3. Type in the data you want stored in the ConvertKit custom field for answer three
4. Click the Save button

Segmentation Questions – Two Examples

Question 1: Who

Question 2: What

I’ve iterated my process for getting started with RightMessage down to six steps:

1. Connect RightMessage with your email service provider (I use ConvertKit.com).
2. Connect your website to RightMessage (My website uses WordPress, so I use the free RightMessage WordPress plugin).
3. Plan the first two RightMessage Offers, I default to (Offer 1) joining the free email list with a content upgrade as bait and (Offer 2) the next logical step for your customers.
4. Plan the first two Segmentation Questions, starting with 2-3 possible answers for each question. I begin with (Question 1) Who is visiting your website within the context of your business. For instance a veterinarian may have dog owners, cat owners, local farmers, the local humane society as well as local animal rescues. Each will be a potential customer but each has their own needs and priorities. (Question 2) What do they want from the business.
5. Where on your website do you want this call to action funnel to show? PRO TIP: If you already have an email list and an associated opt-in form on your website, begin quickly and simply by replacing your current form with this CTA funnel.
6. Build the RightMessage CTA Funnel using the RightMessage visual funnel builder and publish the fully functional first version to your website.