Hobbs' Notes
Your formal invitation to follow along as I tell my story.
Current episodes are linked in the widget area immediately following blog posts on my site.
This does NOT include the podcast episodes themselves. I could change the code of the stock Genesis Child Theme, then upload it for approval, then activate it.
But typing that made me tired and I really need to spend my time working on episodes. Telling my story to you.
So it is, what it is. 🙂
My various shares to social networks, especially Twitter, helps me document, the content informing my conclusions and plan.
Here’s a great video delving into audio design
Mainframe Plan
I drank the Copyblogger Kool-Aid years ago.
So when the Mainframe gentlemen kicked off their podcast by walking through the strategy behind the uber-successful Copyblogger (Uber-Successful is how I quantify an 8 figure business thats really, just getting started.) business, I took note.
Copious notes from each episode.
Below you’ll find my notes from my most recent lap through the initial Mainframe episodes.
Please understand that my notes will evolve as I gain further insights. (Perhaps from you in the comments?)
This is especially true as I implement these lessons for my little business.
Simple Secret Behind Copyblogger Media
Doing what’s indicated. Which involves figuring out what your customer wants, then delivering what they want.
- Build your minimum-viable-audience
- MVP – Production level quality product just not without all the features yet
- Get feedback, from it adjust your product/offering/info
3 Key Phases of Launch
- Pre-Sale – content about whats coming, use feedback to guide what people are expecting and make sure product meets expectations. All Q’s are potential objections
- Launch – Speak to benefit/outcome, that solution. Fix problem or achieve goal
- Doors Closed – Use the feedback to iterate
3 Stages of Pre-Launch
Proper presell covers the benefit or outcome. Provide information about their problem, how and why its bad and it’s not getting any better by putting it off.
- Prepare your audience – Tell them the problem you solve, talk about how prob feels, talk about the solution and warm them up. Key part of launch is getting people excited about the solution that is coming.
- Engagement – Answer as many objections as possible before you open your shopping cart
- Waiting list of serious buyers so you don’t annoy your entire list
Launch
Made up of a technical and a strategic side.
Minimum Technical pieces for launch
- Sales/Offer page
- Checkout/Order Form with a payment mechanism like PayPal
- Thank you page
- Download/Info Page
Sales page needs to answer three questions
- What we have
- What it’ll do for you/How things will be better
- What to do next
Good copy is a narrative that walks people thru every step. This includes who you are, your experience, where your customer is now, and where your customers wants to be.
Want your customer to make a decision. Decide yes or no, not bland indifference.
Clear sales message with Quality product and delivered as quality product perpetuates more sales. Clear and transparent sales message.
Educational marketing informs new customers why what you are offering is the best.
Example: StudioPress educational marketing includes answers to:
- What parent and child themes for WordPress are
- What they do
- Why you need child themes
Educational Marketing Informs Your Customer’s Decision
You're gonna need an online plan, so here's mine.
Hey, How’s it going?
I’m Jason Hobbs, and I’m a failure.
You might think to yourself, “Well, thats a bit harsh.”
And you’d be wrong.
I googled the definition of failure, which is a lack of success.
Which sums up my business prior to May 18, 2015.
Eight years existence yes.
Yet, still no success.
My solution involves helping you get your proverbial ducks in a row. Then working those ducks like no duck has been worked before.
I love Win-Win’s, so much I’m freely teaching you to fish.
Rather than selling you the most expensive fish possible every time you think fish.
Your Sprint Start Online distills lessons from my mistakes littering over 8 years of online business experience.
The beauty is that you join just as I get my ducks in a row.
Now before I run through my course structure, let me offer a very special thanks to the Rainmaker Platform by Copyblogger Media, as well as their Rainmaker.FM podcast network of 13 entertainingly educational shows.
You complete me.
You continue to make me a better business.
DIY — You’re going to need
- Recurring Costs
- Rainmaker Platform Pro when retail option arrives, it’ll run ya $150ish per month. (Or please feel free to cobble together your own solution/marketing platform to follow my system with)
- Hotjar for customer feedback + Analytics for $30 a month. (A small minority will need the $90 per month option, making $300 their total)
- get5stars for reputation management $30 per month
- Freshbooks for $30 per month
- Total: $240/mo
- Fixed Costs
- iwantmyname.com Domain name $15 to $100+/year depending on what you want
- Stripe Payment Processor is 2.9% + 30 cents per successful charge
- Copyblogger Authority Membership is $399 per year
- Showrunner Course – $500 once it reopens
I’m finishing up the first version of the course this week
Which means this course will change over time and that the first iteration will be available this week. Please hold me to that date.
Because I’ll never achieve perfection and allowing my pursuit of perfection to keep the information from your hands, for you to use, would be dumb on my part.
And would repeat my past mistakes.
The path you’ll follow in my Sprint Start Online Course
And yes, I will be updating the course regularly, I promise monthly at a minimum. If it ever changes, you’ll be the first I tell.
Create revenue for your business
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Goal:
Your business sprinting online with your repeatable process for success.
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Focus:
Long-term relationship with your customers.
Install you in control of your customer experience, from start through happily ever after.
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Marketing Strategy:
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Rainmaker Office:
Your business office online. Magnify your efforts with your Rainmaker office.
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Ready (Plan)
- Lesson 1: Planning
- Lesson 2: Map Your Customer’s Experience
- Lesson 3: Content Inventory
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Set (Ship)
- Lesson 1:Â Pick your design template
- Lesson 2:Â Create your content inventory in Rainmaker
- Lesson 3: Live Appearance Editor
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Go (Test)
- Lesson 1: Monthly System
- Lesson 2: A/B Test Sales Pages
- Lesson 3:Â Daily Updates – Rainmaker Dashboard
Hop on the waiting list for the free course as soon as its ready, by joining my community.
5 Steps to Confident Audio
I procrastinate my morning well into my rearview.
Still nothing helpful to share with you today.
Until I was pardoned by a podcast.
Actually, a new podcast notification from my iTunes Podcast subscriptions.
The latest episode of New Rainmaker by Brain Clark awaits my attention.
Is prepped for my perusal.
This being the launch podcast for Rainmaker Platform along with the subsequent Rainmaker.FM podcast network.
AKA: my latest obsession.
I attack Brian Clark’s latest podcast with the ferocity of a famished fat-kid upon a hapless ham-sammich.
Sweat This Technique
Instant helpful piece of content for you from me today. It’s courtesy the estimable Robert Bruce’s Allegorical Ass.
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Prepare
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Breathe
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Enunciate
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Microphone Technique
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Editing
Learn something interesting/helpful for you.
Then teach it to someone else, another human who didn’t know it.
From your diaphragm, like a baby’s tummy rises and falls with each breath.
Because Robert Bruce frickin said so sheesh. I don’t glare unless you deserve it.
Audio must be clear.
Video must be HD.
Your words must be understood for any chance at clarity of idea/lesson.
Mr. Bruce tells a cool story in the episode.
We’ll just have to see if I’ll share my own fun story in my podcast.
Invest in your microphone. Lose any echoes.
Speak near, not directly into your mic.
Brian and Robert’s mutual lesson?
The magic happens in editing.
Want Further Info?
Mr. Clark is available for furthering your understanding, like confidence can cause success.