Hobbs’ Notes

  • More of you need to see this video

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    On October 20, 2016 Candidio put on a free webinar. I was there. I recorded my screen. I edited this recording only so much as I chopped off the start and end of the recording. And exported it from Screenflow 6 as an MP4 file. Then I uploaded it to Wistia and embedded it here…

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  • What do you do when people don't buy?

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    This question was posed by Greg Hickman of System.ly fame as the foundational question for his video headlined as, Old Way vs New Way. Old Way vs New Way – Webby Ask from Greg Hickman on Vimeo. Greg uses the tools I don’t use, to do what I do with my tool of choice, Rainmaker…

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  • Content Creation Procrastination

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    Man. I really wanted this to be a video. I’m scripting this video. Which I’ll never shoot. Weird and uncomfortable. Aka my two word description of my creative process, with fear of some kind following close behind. And yet the message doesn’t connect without words. Words strung together to deliver glorious story for readers to…

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  • An Email Marketing Primer From Sonia Simone

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    Email is baked into the DNA of the Rainmaker Platform, which happens to be the flagship product for Rainmaker Digital. Formerly Copyblogger Media. Email Marketing: The Misunderstood Powerhouse To pick up the free email marketing ebook, get started on one of the tracks in the Education tab over on Copyblogger Sonia works through a list…

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  • Content Tilt by Joe Pulizzi

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    One Thing Is Killing Content Marketing and Everyone Is Ignoring It Our job, as marketers, is not to create more content. It has never been about that. It’s about creating the minimum amount of content with the maximum amount of behavior change in our customers (hat tip to Robert Rose). For that to be possible,…

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