Hobbs’ Notes

  • Why we listen to podcasts by Alex Blumberg of Gimlet Media

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    Alex Blumberg on Hack-The-Entrepreneur Jonny chose Alex’s admonition that working all the time isn’t efficient as the hack. I’ll grudgingly admit Jonny’s hack is helpful.  Even go so far as to say it’s smart. But I was more interested in Alex’s explanation for why people listen to podcasts. He offered three reasons and points out Gimlet…

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  • Content Inc, Cliff Notes

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    Joe Pulizzi Joined One Click Lindsey’s Podcast The episode is titled Traffic & Lead Tip: CONTENT MARKETING Mr. Pulizzi interviewed a bunch of business owners about their marketing. Then wrote the book, Content Inc. Below are the notes I typed furiously into a new note in Evernote as I listened to the podcast. Sweetspot — Identify…

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  • Leveling up your copywriting skills

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    I heard the best episode of Youpreneur earlier this week. Chris Drucker’s guest is highly skilled at teaching complex strategies and tactical processes quickly and powerfully, so there were a ton of notes I took. Today, I want to share my top two notes with you. I simultaneously beseech you to go experience the episode…

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  • Keep showing up

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    Keep Showing Up Consistently I’ve heard from multiple trusted sources over the past 11 years that showing up consistently is key. I’m still not continually showing up for my business. To build my audience. I believe I need to keep this new mission of showing up every weekday for my audience, apart from my other content…

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