Joe Pulizzi Joined One Click Lindsey’s Podcast
The episode is titled Traffic & Lead Tip: CONTENT MARKETING
Mr. Pulizzi interviewed a bunch of business owners about their marketing.
Then wrote the book, Content Inc.
Below are the notes I typed furiously into a new note in Evernote as I listened to the podcast.
- Sweetspot — Identify the intersection between your passion and your expertise
- Content Tilt – Find an area offering you a fighters chance of breaking through the noise. Tell a different story. Speak to a different audience in a different way,. Is it possible to be the leading expert in the world in your chosen niche? You must answer yes, to proceed.
- Build the base
- One content type- Audio or visual or text
- One Platform – WordPress, Youtube, iTunes
- Consistent Delivery – Days and times publishing each week (Biggest Failing is consistency)
- Patience – it takes time to build a relationship 9-20 months 15-17 months is average for money coming in from audience
- Harvest the audience – email subscribers / logged in experience on Rainmaker website. Amazing newsletter to cut through the clutter, they don’t delete it. The email is that good. 2. Some piece of high quality download or information in exchange for providing their information. Build your minimum-viable-audience, the minimum standard I heard was 1,000 subscribers, which is my first goal for Jason Hobbs, LLC. Current (2/2/16 = 6 subscribers)
- Diversification – Extend your reach – Add additional blog, event, webinar series, magazine, podcast, email newsletter, 8 arms of content love, is Joe referring to 8 content types 3 subscriptions
- Monetization – 9 ways, sponsorship, advertising, products and services, more data for launching more services, paid content on the site, consulting, build brand loyalty, but build relationship first before extracting value.
Focus on building your business a long term asset, which it owns.
These can include your blog, podcast, or video series.
Or all of the above.
Gotta Set Goals
My first goal is the minimum-viable-audience of 1,000. I chose 100,000 LLC Subscribers as my long-term goal.
Joe recommended giving away an ebook/PDF in exchange of immediate value for their signing up to your free membership. Or let them choose between a PDF or course. eventually. Chris Garrett has repeatedly reminded his Mainframe audience to offer the immediate value AND promise value long-term as well.
Examples of long-term value include but are not limited to, monthly webinars for members only, access to a short course, or series of videos.
content-inc.com for free access to the first chapter of Joe’s book, Content Inc.
Keep strategy inside your business and outsource the rest?
Joe often found successful examples involved a content champion inside the company.
Who then brings in writers over time in line iwth the strategy.
This is easily replicable for your small business. Let me know in the comments if you’d like step-by-step how you build this process and execute it for your business each month using my tools, processes, and support.