How I organize a digital marketing strategy. This thought experiment is to start sharing the litany of lessons I’ve learned over my past decade teaching myself digital marketing. My goal is to help you understand my strategic planning approach, which I’ve been honing in my digital lab for 3,093 days and counting.
The first example is for a local restaurant in Cordele, Georgia named 16 East Bar and Grille. Use my procedure to plan your own digital marketing efforts for your small business on your own or hire me to help.
Either way is in line with my mission to democratize online opportunity for people everywhere. If you have questions, ask them in the comments, email them to firstname.lastname@example.org, or ask me in the live chat, which is available in the bottom right corner of every page on my site.
I came across 16 East Bar and Grille thanks to connecting with one of the staff on LinkedIn. I’m naturally curious, so I checked the website and as a digital marketing strategist I had loads of suggestions for improving the restaurant’s digital experience.
So I invested a couple of hours into throwing together a working example of how I’d approach their website since the website should be the hub of any businesses’ digital marketing efforts. I shared the website link with my new LinkedIn connection but no word what the owner thought of my example, or if they’ve even seen my example.
16 East Bar and Grille1309 East 16th Avenue
Cordele, GA 31015
Podcast Episode, Via Anchor.fm
The second example of how I organize a digital marketing strategy will be for a local veterinary clinic located in Ocilla, Georgia. I’m planning to release the second example early next week.