A list of ingredients, tools, and instructions. Repeatable, step-by-step instructions (PDF Download) to produce an experience.
For your customers.
Digital marketing boils down to a conversation.
Two-way conversation between your business and your customers.
Your conversation with an empowered consumer.
I own a bunch of recipes passed to me by my Grandma. Hazel Ellington Hobbs.
I’m a below average cook.
But I understand the idea behind delivering an elite dining experience.
I watch Chef’s Table. On repeat.
I see the experiences delivered by elite chefs.
Night in and night out.
The incessant curiosity driving cutting edge creativity.
The need to evolve. Iterate. Improve. Impress.
Long term growth is the recognized holy grail for owners of business.
Long term growth for your business is not just some mere sum of inherent tasks and tactics for delivery.
Long term growth requires you capture the attention of your ideal customers.
Then keep their attention long term.
Increase the relationship’s depth and breadth over time.
When you win your customer’s attention without a long term plan, you waste resources.
You need a working system connecting your ideal customer and your business.
Not having your funnel limits your growth. Both today, and tomorrow.
No need to break the bank to begin.
But start you must.
Don’t throw good money after bad. Increase investment into the strategy bringing home the proverbial bacon.
(Assuming you love bacon like I do. Southern redneck, what’d ya expect?)
Adapt and evolve.
That’s the formula for successful business ownership in 2017 and beyond.