Search experience optimization

You need something.

You’re human.

You go to Google.com and type in your question.

You get your answer.

- Jason Hobbs, LLC — Screenshot of Googling: “define experience”

Where does SEO begin and where does SEO end?

Jerod Morris posed these very questions to his co-host, Demian Fahrnworth on episode 103 of the Lede.

IF you don’t already know, the Lede is a podcast about Content Marketing. which is co-hosted by one VP of Rainmaker.FM (Jerod) and the lead copywriter at Copyblogger Media (Demian).

Content marketing chops much?

Copyblogger is content marketing or building an audience that builds your business.

The Rainmaker Platform (AFFILIATE LINK) is the complete website solution for content marketing.

I promise to pick up Jerod’s slack and answer your question but first

A quick word about mobile internet use

I highly recommend the 40+ minute episode, “How much does a modern day content marketer need to know about SEO?“, in it’s entirety.

However, I pulled out this thirty-second snippet, because I found Jerod Morris’ statement especially illuminating for burgeoning content marketers like myself.

24:45 Jerod Morris:
Because, you know you look at Mary Meeker’s latest internet trends report, no surprise, mobile usage of the internet and of everything continues to grow.

And that’s just gonna, we know, that that’s the trend that’s just gonna keep happening.

But you’re right, it wasn’t an issue five years ago and now it is and it’s not even like you can get a bonus with it anymore, it’s like it’s just a prerequisite.

If you’re even going to compete, you’ve just got to have sites that look good on mobile.

Because thats where most people, for the most part, are going to be accessing your content from.

This transcript is NOT word for word. Mildly edited by me for your readability

Is mobile responsive even a part of Search Engine Optimization?

Not according to the early definition of Search Engine Optimization, the definition from before Google gave the Industry a serious case of the content love.

Because SEO focused on the Engine.

Because the engine was the “key” to the money for the SEOers and their clients.

Get traffic.

Sell shit.

The engine delivered the traffic and subsequent sales

The Google spiders crawled your site and indexed everything by spinning a web.

Because thats what spiders do.

Spiders spin webs and spawn friendly neighborhood super heroes.

But these were code-spiders created by code poets.

And those in the know, KNOW code-spiders are WAY more scary than the radioactive spider that bit poor Peter Parker.

The industry of getting traffic to your business website used dialogue focused on the engine and largely ignored the human in the ointment.

Decode the engine to manipulate what the it spits out.

Soup up your engine by stuffing keywords.

Add some nitrous by buying links from link farms.

It’s cool, it’s a game. Play it hard and win.

Gaming the engine worked before but not anymore.

You see, Google learns. It’s a search engine, yes, but its run by very smart people.

I’m not debating the merits of Google or big business or big Tech.

But I am saying this is where Google was going all along. It just took time to get here. It took humans flooding onto the internet, especially the less affluent,and those outside of the tech capitals of the world.