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Email is baked into the DNA of the Rainmaker Platform, which happens to be the flagship product for Rainmaker Digital. Formerly Copyblogger Media. Email Marketing: The Misunderstood Powerhouse To pick up the free email marketing ebook, get started on one of the tracks in the Education tab over on Copyblogger Sonia works through a list…
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One Thing Is Killing Content Marketing and Everyone Is Ignoring It Our job, as marketers, is not to create more content. It has never been about that. It’s about creating the minimum amount of content with the maximum amount of behavior change in our customers (hat tip to Robert Rose). For that to be possible,…
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Alex Blumberg on Hack-The-Entrepreneur Jonny chose Alex’s admonition that working all the time isn’t efficient as the hack. I’ll grudgingly admit Jonny’s hack is helpful. Even go so far as to say it’s smart. But I was more interested in Alex’s explanation for why people listen to podcasts. He offered three reasons and points out Gimlet…
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Joe Pulizzi Joined One Click Lindsey’s Podcast The episode is titled Traffic & Lead Tip: CONTENT MARKETING Mr. Pulizzi interviewed a bunch of business owners about their marketing. Then wrote the book, Content Inc. Below are the notes I typed furiously into a new note in Evernote as I listened to the podcast. Sweetspot — Identify…
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We begin our path with Traction Episode 17 Jay Acunzo talks with Tony Haile of Chartbeat. They talk attention. That gets my attention every time. I’ve been been unraveling that thread for years now. Start around the 6 minute mark of Traction Episode 17 to get the gist of Tony’s explanation of the attention web…