I begin with a slide deck in Google Slides. I build the slide deck as I walk through each unresearched example strategic plan for digital marketing.
I write to a single person. I’m increasingly finding that other people are able to relate deeply to and learn from the vastly different point-of-view.
I use the slide deck coupled with Soapbox by Wistia to record my video.
I have Soapbox Pro, so I can download the video file to my computer, which I then edit using iMovie.
From iMovie, I export the video for upload to my Wistia account, which I embed on jasonhobbsllc.com in the example’s blog post. URL naming convention is jasonhobbsllc.com/example-3/ etc.
From iMovie, I export the audio only version for upload to Anchor.fm, which I turn into an episode of my podcast, Non-Digital Native.
I release the blog post on my website first. Followed by publishing the video file (edited to under ten total minutes) to LinkedIn, where I also add as much of my blog post with the video as possible.
I natively upload the video file to my Facebook Brand page and post it with as much of my blog post for context as possible.
I publish the podcast episode using Anchor.FM and I also embed the podcast episode and the Wistia video within the blog post on my website.
The blog post on my website also includes my explanation for choosing this particular brand perspective as my latest unresearched example.
Examples of this media process: